Brad Culbertson

Brad Culbertson, Data Scientist

Data Scientist * Data Analyst * Product Manager

Python

Visit Project on GitHub

Bank Churn
Prediction

An exercise in prediction decision thresholds to maximize recall.

  • Feature Engineering

  • Predict Proba

  • Precision v Recall

  • Visualizations

  • Data Storytelling

Python

Visit Project on GitHub

TikTok Engagement Forecasting

Using TikTok metadata, engagement metrics were analyzed to predict engagement within trend windows.

  • Data Import

  • Null Handling

  • EDA

  • Data Visualizations

  • Feature Engineering

  • Model Selection/Testing

  • Hyperparameter Optimization

  • Data Storytelling

Python

Tableau

Visit Project on GitHub

Bixi Ride analysis

Leveraging Tableau's functionality to analyze Bixi (public bike sharing) ride data to create visuals and tell a valuable data story.

Industry project

Brad Culbertson, Data Scientist

Cross functional 24-hour challenge

A cross-functional 24-hour challenge to propose updates to the member experience for Air Canada's rewards program. UX/UI design, Software Engineering, and Data Science combined to produce the recommendations included.